Revolutionizing Retail Ordering

Change Management: MBO

More than just a system, one OEMs new Market Based Ordering (MBO) is an inventory planning and management tool - strategic in nature and requiring a true "change management" initiative. Pro-Active helped the program's business owners to develop a communications and rollout strategy, supported by in-dealership, web-based, and instructor-led training.

A web-enabled "resource portal" was established as a communications hub, where dealership Sales Managers and Field personnel could access Quick Reference Guides, training materials, video segments, and online "help" segments. High participation rates in the initial Preference Setting stage indicate solid adoption rates by dealers.

Profiling Recruitment Training