Leveraging tech for maximum launch speed

New vehicle concept. New market. New retailer network. New technologies. New ways of thinking. Simultaneous European and US launch in multiple languages. These were just some of the opportunities and challenges this niche manufacturer faced as they prepared to launch the world's first true luxury-performance plug-in hybrid vehicle. Their approach to customer care and training were equally impacted by these factors.

To address them, a "virtual launch training" strategy was developed, using iPads to arm Consultants (a single retail contact point dedicated to forging customer relationships) with education and training. The iPad applications developed by Pro-Active served the dual purpose of both customer education and Consultant training. Pro-Active developed training assets (video, images, animation), created the iPad app in four languages (English, Italian, German, French), and deployed training via an open-source Learning Management System (LMS).