How to launch three cars with one driver

Being in the enviable position of having a series of rapid-succession product launches over the course of 18 months - all brand-critical products in each of their key markets, this OEM wanted to ensure a smooth and successful rollout of all three models. Working with their training academy, Pro-Active developed an iPad-enabled launch learning platform that was used to make training sessions more dynamic and collaborative on-site during the training events. Even more importantly, the "iTrainer" tool supported ongoing learning, customer education, and participant collaboration long after formal training was completed, back in the dealership.

By all measures (participant surveys, post-tests, ongoing iTrainer usage) each program was a success, outpacing the success of its predecessor training. More importantly, our client recently completed a record sales month and is poised to exceed its target volume goals in the US Market.