Getting double-value from a value story

To further support Sales Consultants in presenting the value and peace-of-mind stories to customers, we developed a customer-facing "interactive brochure." This reference guide was designed for use both internally and customer-facing, optimized for both web and tablet/iPad presentation. A rotating vehicle display gives the customer a chance to interact with the digital brochure. Divided into three sections, pages are broken up into "bands" of content small enough to be viewed easily on tablets and mobile devices. Participants can navigate linearly up and down, or swipe to the side to for more content.Expanding "accordion" tabs give the user detailed information about aspects of the program, without monopolizing screen space. Hotspots organized by category demonstrate product features and benefits. Clicking on program benefits allows the user to explore them in more detail.