Crossing the great market divide

At a critical time in the business cycle (bottom of the recession with SUVs out of vogue), the executive team turned to Pro-Active to help them strategize the right plan and tactics for maximizing their 2010 product launch. Three major refreshes of current models created additional challenges related to product positioning, training, and logistics.

‍Pro-Active's Performance Support Framework helped the team deliver and execute a plan. We also participated in delivery of in-dealership training that was integral to the plan's success. Despite market conditions, the company was able to increase year-over-year sales of each of their 2010 models.