We’re now a part of TiER1 Performance!

We’re thrilled to share that we have joined forces with TiER1 Performance. Over the years, Pro-Active has become an established expert in the automotive industry serving Learning & Development, Sales, and Customer Service executives to positively impact the retail customer experience and service retention. While originally launched as a high-performance training company, our services have expanded through the years to include leadership development, strategic planning, performance support, and customer education. We wanted to continue to evolve so we looked for a partner best suited to support us in that endeavor, which is how we met TiER1. 

“TiER1’s mindset, culture and approach to doing business are all aligned with how Pro-Active has built and grown its business,” shares Jim Shute, Pro-Active Performance’s Founder and CEO. “Pro-Active complements TiER1 in many ways. This partnership provides structure and scale that we believe both our clients and team members will find compelling.”

Pro-Active will be fully integrated into TiER1 Performance, a TiER1 Impact company, to provide broader services to clients. TiER1 Performance specializes in strategy activation through people with custom solutions ranging from change and transformation to employee experience, learning & performance, and culture.  

“At TiER1, we’ve always recognized the power of investing in employees particularly when it comes to bringing a brand’s strategy and vision to life. Pro-Active’s services have accentuated that particularly for the automotive industry,” shares Greg Harmeyer, CEO of TiER1 Impact. “That synergy, along with Pro-Active’s deep commitment to client relationships and a great company culture, make this a great fit for continued value creation for clients in the future.”

Pro-Active was founded by Jim Shute in 2002 when he saw an opportunity to help automotive OEMs convert programs from headquarters into practices within dealerships. Since then, we’ve expanded as an “agile organization” to help clients attain and maintain ever-higher levels of customer satisfaction.

Aligned with that focus on customer satisfaction, client engagements will continue without disruption as team members continue to deliver value, results, and people-focused solutions that clients have come to expect.

If you’d like to schedule time to learn more, reach out to us here.